Squarespace Web Design and Development Case Study


Fruit World Co.

Fruit World is a global grower-shipper that cultivates organic and conventional citrus, grapes, and other commodities in California and sells to supermarket giants across North America and Asia. The founders asked me to build a website that follows their 80s-style branding to create a fun experience without skewing juvenile.

Fruit World’s branding includes bright colors, eccentric fonts, and quirky design elements. Using all of their existing brand guidelines, my job was to design an easily navigable website that shines with integrity.

I created fun, custom backgrounds including an angled color block that plays off their packaging and fruit confetti that pulls forms from other brand assets. I implemented custom code and graphics, original photography, and external plugins throughout the site.

Amanda Jones McNay